Wrestling with a coin operated newspaper dispenser is an odd way to begin a Sunday, but there I was shoving, pounding and cursing a Seattle Times circulation department beauty at 6:45 a.m. It was the culmination of a month of searches for the Sunday paper.
My Sunday mornings normally include a swim at the Bellingham Athletic Club's Meridian St. location (there's another downtown) and the purchase of the Seattle Times. Although a Bellingham newspaper exists, anyone who has experienced big city efforts over the years cannot accept the Herald. It is simply inadequate and let's let it go at that.
I arrived four weeks ago at Walgreen's at Meridian & Bakerview to pick up my paper. Timing was the usual 8:45 a.m. and I entered the store, a stop light away from the swimming pool. There were no copies of the Times. "It's the coupons," reported the employee at the front door checkout. "People are buying three and four copies. "It's the coupons."
Racing to a Starbucks on West Bakerview, I found the last copy in an outdoor machine at a place that used to sell copies inside. Unaware of whatever maneuvering subtleties have been taking place between the local business community and the newspaper located 100 miles south, I reflected upon what has become evident during the past three years or so. The "foreign" newspaper has been kicked around by the locals, led, in all likelihood, by the Herald. Circulation departments of newspapers have always been highly aggressive; we're talking violence to compare with the Sunday afternoon variety practiced by NFL teams. Those circulation wars were preceded by a period in which it was relatively common practice for editors to carry guns.
Aware of a vending machine close to my Cordata home, I found a copy at Madrona Medical the next Sunday and fed it eight quarters my wife had placed in a jar. Other than a few pennies, I had no coins of my own in this credit card society; indeed, the penny has become such a non-entity that rumors, like elimination of Saturday delivery of the mail, persist that its years are numbered.
My pursuit, begun an hour earlier the following Sunday, found me shut out at Madrona and Starbucks machines, but I got lucky at Walgreen's. Being blanked at Madrona at 7:45 a.m. was a bit maddening but I figured the Times machine probably had no more than three or four papers for Cordatans to fight over. There was, however, a clue to the Cordata scramble for the Sunday paper: usually driving sans traffic at such an early hour, I noticed more and more of the enemy furtively prowling Bellingham streets in search of newspapers and coupons whose monetary value can vastly exceed cost of the publication.
This past Sunday at 6:45 a.m., I approached the Madrona machine with pockets jingling and hope peaking. I had found a jar of wife Jan's nickels which, coupled with my quarter and four dimes, would enable me to purchase a paper. With fingers flying in joyful anticipation of another victory over the forces that wanted to deny me Seattle's journalistic efforts, I neared the end of my transaction. Suddenly, the coins were being rejected by the machine whose antipathy toward my efforts was pronounced. The machine was on overload and I was being denied the opportunity to buy a newspaper whose suppliers were unable to properly manage the ingestion of x number of nickels rather than y number of quarters.
Furious that I was unable to come up with a conspiracy theory, I did manage sympathy and understanding for others out there possibly loaded with nickels and facing similar torments. Was this, perhaps, a reflection not so much of America's economic foundering, but, rather, an inability to determine just when nickel-loaded machines need emptying. Has our ineptitude reached such an inglorious point? Then, there's the Nickel Jar Factor. How many husbands are raiding the nickel jars of wives having ravished quarter jars to buy lottery tickets?
It was as though the machine, like one of those hot dog contestants--unable to swallow one more--had suddenly coughed up a couple of nickels and I grasped the dispenser and shook it--largely in anger. Soon, I was rocking the reluctant beast of some 150 lbs. back and forth, then side to side, but to no avail. Racing off to Walgreen's at such an early hour, I was pleased to find many copies of the Times--doubtless representing an increased order due to the coupon demand.
Subsequent study of the coupon phenomenon reveals Bellingham is most mannerly when it comes to what is now being called "extreme couponing." Newspapers have reported some people are resorting to thefts of papers from outside racks and recycling centers. From New Jersey, a state that seems to have unique approaches to just about everything involving so-called reality including TV shows, come reports of dumpster divers attempting to find returned newspaper copies. Four women were recently observed dumpster diving in Asbury Park, the kind of community that challenges writers of Chamber of Commerce copy.
Then, there are the notorious double-stuffers who take coupon sections from one paper and put them in another as well as sometimes snatching more than one paper while paying for only one. Bellingham, the City of Subdued Excitement, thus far has resisted such criminality.
Extreme couponing, goosed by a struggling economy, has become so popular that tales of remarkable success have become folklore. One woman reportedly scored $555.44 worth of food for $5.97. Such success may very well be the shopping equivalent of Joe DiMaggio's 56-game hitting streak, a baseball record very unlikely to be broken.
So popular is couponing that The Learning Channel (TLC) is currently offering a weekly show whose stories are not entirely ones of greed. Nathan Engels, described as a "genial Kentucky cartographer & clipping celeb," recently bought 1,000 boxes of cereal for $150. The clipping celeb donated all of it to a food bank.
"Krazy Coupon Ladies" is a TogiNet radio program presided over by KCLers Heather Wheeler and Joanie Demer. Their success followed appearances on "Today," "The Early Show," "Nate Berkus," and "Fox & Friends," to name a few. Recent TogiNet outings find them teaching the audience how to: earn money shopping; avoid coupon fraud; get things for free; organize coupons; plus such basics as how to choose the best stores, and where to find superior printable coupons.
My extreme pursuit of extreme couponers came up with J'Aime Kirlew whose webpage indicates she is some sort of agent for Denny's Restaurants. Kirlew offers something called Denny's Bobo Coupon as part of the organization's promotion Tour of America with State of Washington residents eligible for a free menu item good August 3-8. Guess I'm too late.
According to at least one marketing survey, 94 percent of consumers used at least one coupon last year with $2 billion in sales rung up so far in 2011. That percentage increase is up 14.7 from pre-recession levels.
There are those who believe that the kind of couponing that can produce a "purchase" of 93 bottles of hot sauce is particularly appealing to hoarders and those who seek the thrill of the chase. As couponers buy such items as 10 years worth of toilet paper while the American home decreases in size, one can see the storage industry becoming a darling of Wall Street.
Newspaper sales, having plunged during recent years, are getting partial resuscitation albeit from a method of severe contrast to the golden days of journalism. Back then, before TV, cable, the internet, and all the rest, a sales bump occurred when a new investigative series was begun, a doctor murdered his wife or a new war declared.
Actually, it's a mixed bag for the newspaper business. The Bellingham approach to couponing means additional sales for the Fourth Estate. Asbury Park, where papers are stolen and dumpsters eyeballed, is quite different. It appears that songwriter Cole Porter was on the money with a question about the New Jersey city when he wrote "At Long Last Love" that included the line: "Is it Granada I see, or merely Asbury Park?"
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